The Secret is a book that presents what is claimed to be a centuries-old technique of the Law of Attraction, which in essence is the power of an individual's positive thinking to change and influence outcomes in their lives. The book claims that by using the "Laws of Attraction", an individual can become wealthier, healthier, and happier. The "Laws of Attraction" are the "secret" that the title of the book suggests to the reader. The book claims that the secrets outlined in the book have been known by famous and influential people for centuries, but that they have conspired to keep these secrets hidden from the general public for their own benefit.